Resource Library

Below are a collection of introductory and technical resources on digital marketing. Please contact us if you have any content requests or questions.

Jump to... Introductory Content ... or... Technical Marketing

Introductory Materials

An Introduction to Marketing Funnel Stages
Marketing funnels are critical to define and track for your burgeoning retail business. Learn what the major stages and performance metrics are for marketing funnels.

How to Build a Cohort Analysis in Excel
Cohort analyses are critical for long-term retail and ecommerce success. Learn how to build one in Excel.

An Introduction to Event-Based Marketing Data: What, Why, How?
Learn what event-leven marketing data looks like and why it's so useful for growing ecommerce brands.

The Best Ecommerce Dashboards Have These 13 Metrics
Learn which metrics to track on a daily basis so that your ecommerce business grows as fast as possible.

The 5 Biggest Trends in Ecommerce and Retail
Learn what the biggest trends — and associated opportunities — are for 2022.

6 Mind-Blowing Facts About Shein
...and how to run marketing and CX just like them.

Major Ecommerce Shopping Events
A list of the biggest online shopping events across geographies and with specific retailers.

Major Ecommerce Industry Events and Conferences
A list of our favorite conferences and industry events focusing on ecommerce, wholesaling, or retail.

The Shopify Store Post-Launch Checklist
You've launched your Shopify store. Congratulations! Here are seven things to do next.

Technical Marketing Resources

First-Party Data: What It Is, Why You Need It, and How Retailers Use It
Learn about first-party data, how other companies use it, and how you can leverage it to scale your business.

What is Third Party Data? Examples, Vendors, and Use Cases
Explore the value of third-party marketing data, along with examples, vendors, and use cases.

What are customer journey maps and why your business needs one
Learn about customer journey mapping and how to make your own journey maps.

9 Marketing Attribution Models for Your Business
An overview of nine different ways to measuring marketing attribution.

An Introduction to Lead Scoring
Learn what lead scoring is, how it works in B2B and B2C, and how to build your own models.

What is RFM modeling in marketing?
An introduction to Recency, Frequency, and Monetary (RFM) models in B2C.

What is Appleā€™s App Tracking Transparency (ATT)?
... an FAQ for brands and advertisers.

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